28 February 2018
Consumer resistance in Drive to Digital
CHICAGO—
 
 Two Side has released a report on Consumer preferance for paper. 
Believe consumers should have the right to choose how they receive communications (printed or electronic) from financial organizations and service providers and 83% believe they should not be charged more for choosing a paper bill or statement.
 
 Agree that claims about the switch to digital being better for the environment are made because the sender wants to save money.
 
 
 Agree that government, banks and other organizations want to persuade them to ‘go paperless’, but it’s not ‘paperless’ because they regularly have to print out documents at home if they want a hard copy. In fact, 68% find it easier to track their expenses and manage their finances when they are printed on paper.
 
 
Believe that if a financial organization or service provider forced them to go paperless, they would consider switching to an alternative financial organization or service provider.
For the full report go to www.twosidesna.org
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